November 8, 2008
Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Idiligo is a web service that aims to make the lines of communication between businesses and customers more streamlined and effective. The company achieves this by providing an online platform that combines real-time video, chat and document sharing that can be a useful tool for things like remote meetings and presentations. The Idiligo Inside API is available to developers who wish to integrate this functionality with other websites and applications.
The trouble with building mobile computing applications is that end users have little tolerance when it comes to how they expect those applications to behave. Never mind the fact that mobile applications are amongst some of the most challenging to create; the second somebody has a less than optimal experience they're off to another application. Needless to say, that puts a lot of pressure on mobile application developers.