Cara is a real time face detection software that turns anything with a camera into an intelligent sensor to collect and store data on the content’s viewer. It measures glances, distance, gender, timing, age, and much more while respecting privacy by not storing pictures or personal information. This robust audience analytics tool is compatible with Windows, Android, Linux & Mac OSX and is manufactured by IMRSV (formerly Immersive Labs). IMRSV offers an Enterprise SDK which allows for simultaneous local analysis with the ability to trigger events at the 100 millisecond level. They also offer an Android SDK which allows real time detection on mobile devices. Their Cara RESTful API provides server side image processing.
The line between what constitutes a software-as-a-service (SaaS) application and a platform-as-a-service (PaaS) environment has always been relatively thin. SaaS applications that expose an API to third-party developers can quickly transform into a development platform.
Some of life's biggest sources of frustration often seem trivial. Take, for instance, the process of finding a parking spot. When you can't find one, few things can be more stressful. Fortunately, one company is using technology in an effort to eradicate parking nightmares. California-based Streetline has partnered with cities, universities, parking garages and transit agencies in the United States and internationally to build a large, smart parking network that helps those partners increase efficiency.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.