Cara is a real time face detection software that turns anything with a camera into an intelligent sensor to collect and store data on the content’s viewer. It measures glances, distance, gender, timing, age, and much more while respecting privacy by not storing pictures or personal information. This robust audience analytics tool is compatible with Windows, Android, Linux & Mac OSX and is manufactured by IMRSV (formerly Immersive Labs). IMRSV offers an Enterprise SDK which allows for simultaneous local analysis with the ability to trigger events at the 100 millisecond level. They also offer an Android SDK which allows real time detection on mobile devices. Their Cara RESTful API provides server side image processing.
RecordedFuture, at first glance, is scary. It’s one of those projects that brings the saying “with great power comes great responsibility” to mind. The company has developed a platform for providing momentum and sentiment ratings around two conceptual abstractions: events & entities. Its system is continually scanning “thousands of high-quality new publications, blogs, public niche sources, trade publications, government web sites, financial database, and more,” then making that available via the Recorded Future News Analytics API. This type of news aggregation and processing is a level of awareness that no single human could otherwise obtain. From a theoretical perspective, having a tool such as this at one’s disposal would create a huge information advantage. Could this be called an information weapon?
Tynt, an innovative service that provides you more insight into how user engage with your web site content, now provides a Tynt API to access the analytics. The company and is expecting users to develop interesting mobile and web mashup applications with it.
TranscribeMe and MindSwarms, two San Francisco based technology start-ups, have announced that the companies have formed a partnership to provide consumer insights through speech processing of video content and to provide searchable and shareable video consumer feedback.