Cara is a real time face detection software that turns anything with a camera into an intelligent sensor to collect and store data on the content’s viewer. It measures glances, distance, gender, timing, age, and much more while respecting privacy by not storing pictures or personal information. This robust audience analytics tool is compatible with Windows, Android, Linux & Mac OSX and is manufactured by IMRSV (formerly Immersive Labs). IMRSV offers an Enterprise SDK which allows for simultaneous local analysis with the ability to trigger events at the 100 millisecond level. They also offer an Android SDK which allows real time detection on mobile devices. Their Cara RESTful API provides server side image processing.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.