Microsoft as expected last week announced that it would be integrating its Yammer social networking and Skype unified communications services with Microsoft Dynamics CRM software. This week Microsoft took that effort a step further via an alliance with Moxie Software under which another social networking application for the enterprise is being integrated within Microsoft Dynamics.
At first, the phrase "my API is my Product" seems misleading. An API is a way to deliver a product, rather than the product itself, right? The term designates a "set of programming instructions designed to access an app." Period. We're talking about a means, rather than an end. That's why there are so many different products relying on APIs: Twilio for phone, Mailjet for email, Google Maps for maps, etc.
Ever since developers discovered the ability to directly manipulate large amounts of data using NoSQL databases, there has been a proliferation of database types across the enterprise. While an increase in the number of database options has been a boon to developers; it creates a level of unprecedented complexity when it comes to managing the overall enterprise IT environment.