EmoVu specializes in creating emotionally intelligent tools that can perceive the emotions of people by analyzing micro expressions using webcams. Supporting standard video, image, as well as image sequence formats, this emotive predictive analysis can help determine a user's opinion on the content they are viewing in real time. This allows developers to smartly tailor content to highly niched demographics, using data acquired on age, gender, mood, and more to affect content either before or after the content debuts, ideally helping to boost ROI for lean campaigns. The EmoVu Desktop SDk empowers developers to create desktop embedded applications or emotionally intelligent devices, offering a wealth of emotive data to aid in the process to allow 3rd parties to collect and process data collected on the device. EmoVu Desktop SDK is made available for WIndows, Mac OSX, and Linux.
Hello Social, aimed at liberating social media data and enabling users to better engage their social media audience, just launched its company and an API to better incorporate its product offering into existing apps and workflows. Hello Social focuses on the term "engage". Since social media has taken firm hold in the marketing space, Hello Social believes true engagement with social media audiences unlocks the true potential of social media marketing.