EmoVu specializes in creating emotionally intelligent tools that can perceive the emotions of people by analyzing micro expressions using webcams. Supporting standard video, image, as well as image sequence formats, this emotive predictive analysis can help determine a user's opinion on the content they are viewing in real time. This allows developers to smartly tailor content to highly niched demographics, using data acquired on age, gender, mood, and more to affect content either before or after the content debuts, ideally helping to boost ROI for lean campaigns. The EmoVu Mobile SDk empowers mobile developers to create applications and emotionally intelligent devices, offering a wealth of emotive data to aid in the process to allow 3rd parties to collect and process data stored locally on the device. EmoVu Desktop SDK is made available for iOS & Android.
Business-to-developer marketing, or B2D, is less familiar than B2C or B2B marketing but just as--if not more--important for API providers. This article outlines some of the challenges faced when engaging with developers, as well as advice for how to go where the developers are.
Campaign Monitor, the email marketing software aimed at designers, recently announced a massive API update that is sure to please developers. The changes are less of an update and more of a complete redesign from the ground up. The folks down in Sydney have gone RESTful, the new version no longer supporting SOAP. The API also added realtime tracking and integrated powerful segmentation tools.