EmoVu specializes in creating emotionally intelligent tools that can perceive the emotions of people by analyzing micro expressions using webcams. Supporting standard video, image, as well as image sequence formats, this emotive predictive analysis can help determine a user's opinion on the content they are viewing in real time. This allows developers to smartly tailor content to highly niched demographics, using data acquired on age, gender, mood, and more to affect content either before or after the content debuts, ideally helping to boost ROI for lean campaigns. The EmoVu Mobile SDk empowers mobile developers to create applications and emotionally intelligent devices, offering a wealth of emotive data to aid in the process to allow 3rd parties to collect and process data stored locally on the device. EmoVu Desktop SDK is made available for iOS & Android.
A new Facebook Keyword Insights API has been made available to a select range of media partners in the United States, allowing registered developers to create finer-grain, real-time data analysis of popular reactions to the latest news, sport and pop culture stories.