Facebook SDK for Android integrates with Facebook with the aim to build social apps and engage audiences. This SDK requires Android API level 9. It offers bolts, audience network, and Facebook packages. Android SDK includes login, app events, share, ads, custom stories, graph API, app links, send request, and app center. The particular functionality of each feature aims to enhance development experience. For example, app events measure the effectiveness of an application according to users' behavior; ads can increase user engagement via news feed; custom stories show how to use the Object API; and app links allows to handle incoming links to redirect users to an application using shared posts, stories, and requests.
Digital marketers will know the value of a good SEO (search engine optimisation) strategy and the ability to view and monitor marketing performance accordingly. BrightEdge is an enterprise grade SEO and content marketing platform that is run by SEO experts and provides a range of features and tools that make good performance and a strong ROI a reality. The BrightEdge API makes this functionality available to developers who may want to integrate it with other applications.
In September ProgrammableWeb organized a track on social APIs at DataWeek. We were pleased to be supported in the effort by 3Scale. We also invited the company's Steven Willmott to share what he has seen within the rapidly-growing space of social APIs.