Moxie Software has released Engage+,"the first social chat app that leverages Facebook’s social graph leveraging public profiles to target social visitors with unique proactive offers and provide agents with a rich set of social data." Until now, sales and customer service reps had access to limited customer data when interacting with customers via chat (e.g. customer name, purchase history, email, perhaps a few other data points). Engage+ utilizes Facebook's social graph to further understand and engage customers during chat conversations (e.g. age, brand likes, friends, mobile usage, and many more data points). Deeper profiling during a customer interaction allows companies to produce customized offers pinpointed at specific customers.
Twitter feed, Facebook feed, Linkedin feed. Fed up yet? Nexalogy NX has come to the rescue, at least to help out with organizing your Twitter feed. You sign in through Twitter to access Nexame, which will show you, within your network, the most important trends, people and ideas. It's such simple yet powerful idea that it makes you wonder, why didn't Twitter think of this? Here's a chart that's worth a thousand words. It shows the top 10 concencepts being discussed in your network. As you can imagine, there is also a top 10 hashtags chart, an interest map of the major themes in your discussions, and more.
By any measure developers of mobile computing applications are having a tough time making a living. For the most part they have to give their applications away for either free or a nominal fee. They generally wind up sharing revenue based on the amount of advertising revenue their application generates. Of course, that revenue is totally dependent on how successful the application is. To help mobile developers ensure that kind of success Scringo today launched Developer Zone, which gives mobile developers the ability to download a variety of commonly-used features to boost end user engagement for free.