Google AdWords Conversion Tracking and Remarketing iOS SDK by Google. With this resource, users can measure the effectiveness of Google AdWords campaigns in Apple apps. It also aims to monitor user engagement. Opportunities include integration in Mobile app installs, Mobile app Engagement, and Ads in mobile apps.
Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.
Conductor, a leading search and SEO technology company, has announced the official launch of the Searchlight Search Marketing API which allows developers to integrate the Conductor Searchlight platform with applications and marketing systems.