Google API Ads Ruby SDK carries common framework and Ruby codes that developers can easily employ to build native app elements for AdWords API and DoubleClick for Publishers API. Google API Ads Ruby SDK simplifies the storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.