Google recently announced Shopping Campaign support via the AdWords API. To better understand the new offering, ProgrammableWeb caught up with Eric Tholomé, Google Product Management Director.
Yahoo has revealed more details on its Yahoo Search BOSS, which is undergoing a major transition due to the Yahoo and Microsoft Search alliance. It had previously announced the move to a paid version of BOSS, which stands for Build your Own Search Service. Details have now emerged, with timelines and a pricing structure.
With the average person spending a substantial amount of time online everyday and having access to at least one kind of mobile device, the field of digital advertising has an incredible opportunity to meet consumers face to face; on their personal devices. For this kind of advertising to reach its full potential, there needs to be an accurate way to measure its accuracy and effectiveness in order for it to be a lucrative part of a brand advertising budget. That's where Vizu and its Vizu API comes in - a tool for gathering real-time information about online customers and audiences.