Googleads PHP SDK makes it easier for developers to build native app elements for AdWords API and DoubleClick for Publishers API. The SDK supports PHP version 5.3 and above, and works with SoapClient, OpenSSL and cURL extensions. It simplifies the storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
AdWords Scripts gives developers a powerful tool for automating the management and reporting of AdWords campaigns from an embedded IDE within the AdWords UI. This tutorial teaches followers how to build an API wrapper for making calls to an external API, in this case, the HuffPost Pollster API.
The AP Metadata Service that has internally powered the Associated Press' award-winning news operation is now available to third-party developers and publishers. The service is aimed at publishers looking to "add rich metadata to their content, enabling them to connect their customers with more relevant news and information." The AP delivers the Metadata service in a cloud-based offering via a set of APIs associated with the organizations news content.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.