Googleads Python SDK contains a library that makes its easier for developers to build native app elements for AdWords API and DoubleClick for Publishers API. Utilization of the SDK requires the download and installation of its library and associated developer tools from PyPI through a link published at its Github repository. The SDK simplifies storage of developers’ authentication credentials and supports the creation of web service clients on SOAP-based API platforms in addition to carrying the example code for launching the integration of target APIs.
CityGrid Media, the company behind local mainstay CitySearch, has announced a new version of its CityGrid API. The service offers developers new access to content, as well as new ways to monetize whatever integrations they might build. The new API provides features now synonymous with local services, such as business listings and coupons. And CityGrid is sharing revenues with developers.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.