Even though Alaska Airlines was one of the first airlines to offer an iPhone application, allowing travelers to check-in and use their phone as mobile boarding pass, early efforts were essentially just "screen-scraped" from the companies website, providing a very poor user experience, not really delivering on the process of the mobile web. Since you're a ProgrammableWeb reader, you can probably guess what the company needed. After all, mobile has fueled API growth.
CloudMade, a geospatial services provider that utilizes the open source map data from OpenStreetMap (OSM) (our OpenStreetMap API Profile), recently released a new CloudMade Platform that includes access to various mapping tools and APIs for geo developers including Geocoding and Geosearch, Location Management,Map Tiles, Routing, and Vector tiles (alpha). CloudMade says that the combination of the rapidly growing community sourced mapping data of OSM and their new APIs are the future of mapping.