May 12, 2014
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.
Picplum launched its photo print sharing service just over one year ago. Now, Picplum wants to broaden its reach by providing the Picplum API to developers across the app world. Over the past year, Picplum has been questioned again and again:
Apigee, self proclaimed "The API Company", has expanded into the Australian/New Zealand markets and reasserted its focus on mobile focused APIs. Apigee CEO, Chet Kapoor, estimates that the mobile market is currently increasing its influence over the enterprise at a rate 10x faster than the web did around a decade ago. At the heart of success in this mobile economy lies APIs.