May 12, 2014
Geolocating your users can create a better experience, but it can also be used in devious ways. For example, cathysteeth.com claims to have a cosmetic dentistry solution discovered by a mom. And wouldn't you know it, Cathy lives in your home town. And your home town.
AddThis, a leading social infrastructure and analytics platform, has just announced the release of Social Brand Advocates, a new managed marketing service created to help companies connect and engage with consumers that are loyal and enthusiastic about their brands. In addition to marketing services, AddThis offers social plugins, analytics and consumer engagement tools as well as a variety of APIs and SDKs that allow developers to integrate the AddThis platform into websites and applications.
After our recent look at the growth of social APIs, we thought we'd look back at the history of the category. We added the Plazes API in September, 2005. In terms of the web, this is recent history. In terms of APIs, we might as well be looking at scrolls. In fact, less than half of the first 10 social APIs are still alive today. Below you'll find a list of those trailblazing 10, along with a status for each of them.