If you wonder which of the 267 APIs on this site people view most often you might be surprised. It's not Google Maps, it's YouTube. Which has been true for quite some time. But the number of mashups using YouTube has been small, until recently when they've started to pick-up.
It's all well and good having a beautifully designed website with all the bells and whistles, but if it never comes up in a search or no-one even lands on it, it's really just wasting valuable cyber space. Web analytics platforms help to provide insight as to what kind of traffic a website is actually getting, and in turn, helps website owners or developers to make any necessary adjustments to increase traffic and user interaction. Positionly is one of these web analytics platforms. Positionly also provides the Positionly API that makes this functionality available to developers who may want to integrate it with other applications.