Social, Community, Application Development, Community, Application Development, Community, Application Development
July 22, 2008
A few months ago, ProgrammableWeb announced the release of Heroku’s Platform API, which allowed developers to integrate the Heroku platform with third party applications and services. Now, Heroku has launched a public beta for OAuth 2.0 support for the Platform API. OAuth 2.0 support allows developers to control service needs as opposed to offering full service access to all user accounts.
The initial buzz at drinks for the end of day one of API Strategy and Practice was: “Our minds have been blown.” The audience response is evident from three talks yesterday at API Strategy and Practice in Amsterdam. Presentations aimed at developers moved from a global rethink of what coding actually is (Mike Amundsen) to how to think and manage APIs as the core unit in distributed systems (John Sheehan) to a best practice daily toolkit for developers writing code and integrating APIs (Bruno Pedro).
Involver launched its Engagement Optimization API last week (read the official release here). Partners are utilizing the API to "optimize their ad spend on social in the way they've been doing across the web for a long time." Although advertising across social networks has been deployed for quite some time, advertisers have had limited tools to track engagement. Facebook Insights is probably most commonly used to analyze social data. When users have required deeper analysis, the advertisers were forced to use highly custom integrations.