Buffer, a social media manger, opened the Buffer API last week beyond its internal apps. According to co-founder, Leo Wildrich, the decision sprung from its single purpose as a company: "How can we make sharing links, videos and images to your social networks easier and more powerful?" Unlike its main competitors, Hootsuite and Sprout Social, Buffer "focus[es] on non-original content sharing, especially photos, videos and articles" states Tech Crunch. As Buffer launches its API, and attempts to make sharing easier, Wildrich stressed that Buffer aims "to build a new sharing standard...across the web."
You can't catch a fish without enticing bait. It's a fact; incentive gets people to take action. When it comes to the web, every company wants to get potential customers or fans to interact with their brand and demonstrate loyalty, and the best way to do that is to offer users something exciting for their efforts. Push Entertainment is a service that offers a range of loyalty applications for consumer brands. The company also provides an API that allows developers access to this data.