The APIWorld and DataWeek events are currently taking place in San Francisco with a mix of API providers and developers, C-level enterprise representatives, and marketers all vying for attention. It is a mixed bag of attendance with over 4,000 participants expected, although the close proximity of the event to the timing of the API Strategy Conference being hosted at the end of the month, also in San Francisco, may be causing some lack of cohesion in the type of audience attending. Key themes include the growth of services aimed at supporting developers, the limited creativity of using realtime data and the slippery task of defining a viable API business model.
When we wrote about APIs fueling an "instant" frenzy, there were only four mashups in our directory tagged instant. We've added more than that just this week, taking our total to 16 instant mashups. But the most common type of instant mashup may surprise you.