The IBM BlueMix cloud integration platform, announced earlier this week, is essentially an assembly point for connecting various enterprise applications. One of the first applications to lend credibility to this nascent IBM effort is Twilio, a provider of a communications services delivered via the cloud.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.