Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
The defacto standard for online surveys, SurveyMonkey, just added phone polling to its services. What's remarkable about the addition is that it came via an acquisition. The company now owns Precision Polling, a site for creating and executing polls over the phone.