The Twitter MoPub iOS SDK, now supported by Twitter as a part of the Fabric developer suite, helps developers integrate advertising solutions into their iOS mobile apps. The SDK can be used to add banners, interstitial, and native ads to an application. The SDK also offers conversion tracking and additional services to aid in embedding mobile advertisements.
Twitter has just taken a step toward a richer social experience with its exciting new "lists" feature, which gives users the ability to organize individual accounts into groups. For example, a user can create and share a list of "celebrity" accounts that they follow. Twitter lists may be marked by their creators as public, or kept private for personal use.