Sometimes we forget what the real purpose of all this fancy technology is. And what is that? To make our real lives easier. Mashups often help with that, allowing us to do such simple things as find a good beer, our favorite music artists, where the streetcars are, or where a park is.
There’s an e-commerce revolution coming that will further blur the boundaries that have traditionally existed between buyers and sellers. That’s not necessarily a bad thing, but it may take some getting used to in terms of its potential impact on the relationships people have with one another on social networks.
Filtering, curation, aggregation and relevance have long been touted as the next important steps for social media. In actual fact we've had curation services in the form of Digg, Reddit, StumbleUpon, Delicious and many more for a long time. However, the questions "How do I find the blog post, tweet, facebook update, photo or check-in that is most relevant to me?" and "How do I know I've not missed a really important piece of news?" are still asked daily. So, there still isn't a definite answer - or a definitive service. Cadmus started off as a "real-time filtering service" for a product called ViewPoint, but has grown into a self-standing application and the Cadmus API can help users and developers answer these questions.