The Acxiom Data Services API is a secure, real-time interface that provides direct access into Acxiom third party data products and industry leading entity resolution services. It provides the ability to gather relevant and accurate information about customers or prospects, allowing you to build more targeted and customized marketing applications.
The Data Services API allows applications to perform matching, recognition (entity resolution) and enhancement across multiple marketing channels. It accepts both PII (personally identifiable information) and non-PII as input, performs highly accurate entity resolution using that input, and returns one or many associated data bundle enhancements in a single API call.
Eleven APIs have been added to the ProgrammableWeb directory in categories including Messaging, Alcohol and Graphics. Highlights include an API to interact with Craft CMS and an API for searching for research articles from the the Bill & Melinda Gates Foundation. Here's a look at what is new.