Using a single, uniform feed, the AdStage Universal Data API provides developers tools to import cross channel ad performance data into BI systems, Marketing Automation systems, and CRM. AdStage is a cross-channel online advertising platform that allows users to create and manage advertising campaigns. The service offers cross-network ad tools and a flexible platform. An account is required with service.
Twenty One APIs have been added to the ProgrammableWeb directory in categories including Games, Advertising, Financial and Spam. Highlights today include APIs for locating cell towers, integrating chat for customer service, and querying financial information of businesses and individuals.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.