Affectiva is a provider of emotion recognition technology that uses AI capabilities to analyze emotions and facial expressions of audiences. Affectiva supports the use of a standard web cam to gather analytical insights into unfiltered emotions exhibited by consumers in digital content. The Affectiva Market Research Data API is Affdex Market Research System’s data access portal. Its integration in apps provides access to emotion recognition data gathered through the cloud-based Affdex platform. The API sends HTTP-formatted requests and returns JSON-formatted responses.