The Amazon Advertising API allows you to manage campaigns programmatically to automate, scale, and optimize advertising tasks. This includes; campaign and performance data for sponsored products, sponsored brands, and sponsored display. The API enables programmatic access to campaign management and reporting services to develop solutions that integrate with Amazon Advertising to manage ads and ad groups that are based on predefined conditions. This is a tool that is used to manage implementation and versioning updates for: advertising solution providers, agencies and more. Amazon is an Ecommerce, Business and Web Service Platform that provides cloud computing and electronic commerce, and is one of the largest Internet-based retailers globally.