A Flash Briefing offers sneak previews to news, jokes, lists, audio, and other types of content that are channeled according to the topic selections and frequency preferences of recipients. A user creates a Flash Briefing Skill by simply activating content preferences in the skills portal of the Alexa app. This allows businesses to use the Flash Briefing Skill API to create, format, and channel Flash Briefings to target customers. The API’s developer portal provides room for labeling and describing content destined for display in the skills list in addition setting the configurations of the feeds that will fill content in the Flash Briefing Skill. The Flash Briefing Skill API sends requests and returns responses in JSON and RSS formats.