Apply Magic Sauce (AMS) is a service that predicts users' psycho-demographic traits based on their digital footprints. This service can be useful and informative for business, research, or personal inquiry. Traits predicted include religious affiliation, relationship status, political view, life satisfaction, intelligence, and more. At present, the service accepts Facebook Like IDs as the input data format. More work is also being done to publish models based on language.
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