The AWR Cloud Developer API supports the integration of AWR Cloud features and tracking of website performance metrics. The API is particularly useful in the daily, weekly, biweekly, monthly, or on demand tracking of website rankings. Users can apply these metrics in the management of SEO projects, analysis of traffic statistics, measurement of social media exposure, and retrieval of customizable reports. The API sends requests and returns responses in JSON format. Users can buy monthly plans or subscribe for monthly account packages. The hourly limit of API calls for each account is set at 2,000, but users that require higher hourly output can send a request to the provider. AWR stands for Advanced Web Ranking.