BlueKai is a data management platform that specializes in audience data. BlueKai offers marketing organizations and agencies data analysis tools for their 1st party data to understand who their audience and target audiences are.
The BlueKai API allows developers to access the functionality of BlueKai for integration with other applications. Some example API methods include customizing UIs, accessing data in real time, and creating new data campaigns. Public documentation is not available. API access comes with BlueKai service.