BlueVia provides APIs that enable users to monetize their apps through revenue sharing business models. The Bluevia Payment API allows applications to charge for digital goods and have it billed to the customer's phone bill using a REST protocol and returns either XML or JSON.
Telefonica, one of the largest telcos in Europe, announced Telenor (Norwegian-based carrier) as its first carrier partner for the BlueVia API platform. The first BlueVia API available to developers is billing services. In-app billing services remove the need for marketplaces like the Apple's app store or iTunes for mobile app purchases. Instead, consumers' purchases are added to their phone bills.