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SXSW Interactive is probably best known now for its size. The event is spread through about half a dozen venues around downtown and greater Austin, Texas. And the parties that happen late into the night can be many Texas-sized blocks apart. It was a perfect place to track the activity--and inactivity--of a bunch of techies. Storing real-world data and making it accessible in the cloud is a growing trend, with a number of devices and APIs to facilitate it. Much of the focus so far has been on health, as it was at SXSW.
BodyMedia provides insight into your body’s physical state through four scientific measurements. It uses a pedometer-like device to measure physical motion and steps, but also has galvanic skin response, skin temperature and heat flux measures. The BodyMedia API will give application developers access to all these metrics on your body’s recent activity. FitBit is in a similar space, but FitBit just doesn’t have as many measurements to use in its applications.
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