The service provides blast email service for promotional campaigns and other large-group communications. Its online tools allow creation of rich HTML message body without hand-coding along with management of address lists and handling of interactions with recipients. Reporting functions provide feedback on campaign success and communication effectiveness.
API methods automate some common tasks within the system for efficiency and prevention of common errors. Methods include address list management with upload functions and deduplication, designation of message body text and other content, and scheduling delivery. Methods also handle opt-out requests and other responses from recipients, with reporting of these interactions as well as delivery success rates, link clickthrough rates, and other performance measures.