The service matches advertising to content posted by site publishers for topical connections likely to appeal to site visitors. It helps to target appeals to potential customers with probable interest to help provide qualified sales leads based on content that users choose to access. In this way, it improves accuracy and efficiency of marketing and promotions efforts.
API methods support definition of promotional offers by title, price, product type, and other descriptions. Methods also support identification of potential sales leads based on content type, which allows matching of offers to leads.