The service provides telephone call tracking for marketing and promotional campaigns. It associates a phone number with each campaign and routes any call properly while linking the caller to the campaign distribution list so a representative receives full information about that person while handling the call. Call logs also help with campaign performance analysis and measurement of ROI for marketing expenditures.
API methods support linking incoming phone calls to marketing campaigns that initiated them and individual callers. Methods return customer information and other data related to the call and the campaign to guide representatives in interacting with the caller. Reporting functions support retrieval of call logs and related data for measuring campaign effectiveness.
Of the many APIs we published this week, eleven were highlighted on the blog by our team of writers. In this post, we’ll shine a spotlight on those eleven, which included the OneID API. OneID aims to end the problem that many people have with too many usernames and passwords. It does so by combing a users security keys into one big, encrypted "blob." Apparently this information is more secure than normal user authentication practices and is callable via the OneID API. Once a users information is in the blob, OneID authenticates a user when they are trying to log into a site by confirming three different digital signatures on different devices. To learn more about OneID functionality, visit the OneID site as well as the OneID API blog post.
With huge budgets spent on marketing, it's probably a good idea to keep track of which marketing avenues are working and which aren't. Call Tracking Metrics is a simple telephone call tracking service that aims at helping users link incoming calls to specific marketing campaigns and in so doing, easily track and analyze the amount of calls received due to that particular campaign. The Call Tracking Metrics API provides access to this functionality.