The service provides messaging, both one-to-one and one-to-many, via social media platforms -- Facebook, Twitter, and LinkedIn -- in addition to more traditional SMS text messaging and email. It allows the sender to assign individual recipients to groups called "yards" for shared management of communications. For example, an instructor can create one or more yards composed of students in a course to allow messaging between individuals, project groups within the course, or all students. Notification options allow delivery of time-sensitive information via the methods most convenient to both sender and recipient.
API methods support managing user accounts and group memberships, with notification options selected for each. Methods support creation, updating, distribution, and deletion of message content. Reporting functions provide full analytics about service usage and communication success.