The service provides tools for communications around events and surveys, with ability to email notifications and requests to provide input via online questionnaires. Other possible applications include customer feedback and market research, contact management, CRM integration, qualifying sales leads, and time-sensitive customer communications. Venue directory and RFQ functions also are available.
API methods support blast email communications with address book integration to synchronize mailing list information with back-office systems. Methods also allow posting and data collection of online surveys, with email inviting responses and export of submitted data.