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E-Commerce covers a broad range of inter-connected processes which eventually leads to a transaction between two or more parties. Recent enhancements in technology, specifically social interactions on the Web, have increased the complexity in analyzing these processes and describing E-Commerce as a whole. And, to be honest, there is a lot of confusion within the terminology of “E-Commerce” itself. The exact definition of E-Commerce varies depending on your source, and you might hear words like e-business, e-retailing, and online shopping all used interchangeably. Mind you, they all have different meanings.
Google may not have landed Groupon in its quest for traction in daily deals. Instead, it acquired The Dealmap, an aggregator of local coupons. With the purchase by the search giant, we now list 89 Google APIs in our directory, with The Dealmap API now part of the Google arsenal.
While the market seems obsessed with Groupon, other leading deal aggregators are working their way to impressive number of deals offered, subscribers, developer mindshare and big partnerships. Dealmap, the coupon aggregator, has just announced a big partnership deal with Microsoft Bing, where its Dealmap API will be used to publish local and daily deal content to consumers via Bing on the web and mobile Bing offerings.
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