The Demandbase Domain API takes a domain parameter as input and returns up to 43 validated firmographic data fields, among which are: 1) industry; 2) revenue; 3) isp (t/f); 4) address; 5) lat/long; and many more. Frequent uses of the API include: increasing conversion rates by enabling customized messaging, shortcutting user's paths to relevant content, streamlining measurement of responses to online campaigns, and reducing the number of required fields in web forms, increasing form fill rates.
The underpinning services work without cookies or personally identifiable identification (PII), instead relying on several proprietary methods to reliably build on the fundamental requirement to connect to the Internet, an IP address, to map a business up, across, and through the API.
The API outputs either XML or JSON data formats.
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