The DoubleClick Bid Manager API allows developers to integrate with the DoubleClick Bid Manager platform, which helps users improve control over their ad campaigns to improve campaign performance. The platform offers keyword contextual targeting, first- and third-party data, and proprietary optimization tools to help users reach their desired audience at the moment when their ads will be most effective.
Google announced DoubleClick Bid Manager API v1.1. Two major changes affect queries and reports methods. All other API methods remain the same in the v1.1 release. Report columns are now mapped one to one to API filters, and query/report resource responses are now paginated.