The eBay Sell Marketing API allows merchants and sellers to create and manage Promoted Listings and item promotions. "Promoted Listings" is an eBay advertising service that highlights listings that are part of ad campaigns. Item promotions allow sellers to increase the visibility of items in their inventory by offering discounts. This API also enables sellers to run reports on Promoted Listings and item promotions in order to determine their effectiveness.
While brick-and-mortar shopping is not dead, it certainly isn't surviving without it's eCommerce counterparts. Powering eCommerce technology are Application Programming Interfaces, or APIs. Here, we take a look at some notable eCommerce APIs that can be found in the ProgrammableWeb directory.