Echo StreamServer is a real time API that gives companies the ability to aggregate and control content and activity from their sites, social networks, applications and more into one real-time database. This information can be used to output dynamic web pages of social content. With the API, users can capture, process, remix, and stream real-time activity data. The API uses RESTful protocol and responses are formatted in XML and JSON.
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Echo, best known for its online commenting tools, recently launched an ambitious service called StreamServer to aid brands in creating their own "white label" social media sites. Media brands like ESPN and Newsweek want to capitalize on the investment in their content. The problem is that the attention of consumers and lucrative revenue streams are focused on on social sites like Twitter and Facebook. Echo StreamServer API aims to tip the balance in favor of brands by offering the tools to forge scalable near real-time social sites of their own.
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