Even Financial is an API for Financial Services Monetization. The Even API can return offers for Even's product offerings through a single endpoint for creating leads and generating 'rate tables' with personalized offers. With the Even API, partners have the ability to create custom user interfaces that are integrated within existing user experiences or where an embed is not possible. For example, a personal finance mobile application may use the Even API directly to generate offers and display them across the application. When using the real-time pricing model, partners using the Even API have direct access to offer pricing information. This allows partners to make real-time decisions when presenting offers to their users.