The eXactmobile service allows businesses to set up and manage their own SMS messaging campaigns. After signing up, the business selects an administrator to add new users, manage accounts, etc. The business' users can then use the eXactmobile website to type out a message (or import one, if preferred) and send it to the target groups or individuals. eXactmobile users can set up a database of mobile numbers that can then be accessed and manipulated to simplify messaging.
eXactmobile's messaging functions can also be invoked using its SOAP-based API, allowing them to be integrated into other applications.