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A Mozilla-led coalition recently penned a letter to Facebook, demanding that the company provide open access to the company’s Political Ads API. The group hopes that access to this information will allow researchers and developers to provide tools that analyze political ads served on the platform.
While the furor around Facebook's Cambridge Analytica scandal have died down, the world's largest social network continues to make changes to its APIs "to better protect people’s information". Today, it announced that a number of its APIs will only be accessible to apps that have been reviewed.
Facebook this week announced it has opened its Instant Games platform to all developers. The platform, which had been in beta, allows developers to build HTML5-based games that can be played across Facebook directly within News Feeds and in Messenger conversations on desktop and mobile devices.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Facebook has released the first set of docs for its Python Ads API SDK. The Docs were pulled directly from the SDK to maintain technical accuracy and consistency with code changes. The docs directly mirror classes within the SDK. Each doc contains Fields, Methods, and Code Samples.
Continuing a three-part series on Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook’s system through ad multiplication. In Part two, I discussed how the API can be used to gather the data needed to measure true performance. In this final part, I offer some ideas of tools that developers could create to improve the optimization of Facebook ads.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.
Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.