FreshMail is a platform for composing, sending, and tracking email campaigns. The web portal is equipped with customizable templates, an interface to input subscriber lists, and real time email monitoring. Developers can make HTTP calls to the FreshMail API in order to access a user's FreshMail account functionality. The API can be used to receive campaign reports: list all campaigns, give a cumulative overview of a certain campaign, and analyze a subscriber's behavior. The API allows developers to programmatically create a new campaign, or send, delete, or test an existing campaign. The API can modify batch data on subscriber lists, create new subscriber lists, download subscriber data, perform general account management, and more. The FreshMail API is constructed around REST standards.