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The service provides chat functionality specifically intended for sales interactions and product promotion. It emphasizes quick, responsive contacts during the purchase decision process to increase the effectiveness of e-commerce and online marketing. The service also includes email capabilities. API methods support initiating a chat session and managing message exchanges via Javascript that embeds the service with e-commerce system displays. Methods also support managing email exchanges between buyers and seller representatives. The API supports the GTalk and XMPP/Jabber protocols and emphasizes integration with mobile device platforms.