The service helps marketers target customers by providing demographic data for a location specified by address or latitude and longitude. Geographic information about the location and lifestyle data about its inhabitants provide relevant input for marketing decisions. Other applications include matching login credentials to location to improve security and informing customers of nearby product dealers.
API methods support specification of a location by longitude and latitude or by ZIP code or specification of an IP address. The request can also specify filters for customer age groups and preference for output elements and format. Returned data include population breakdown by race, age, and household income category. Additional data about the location include business activity, terrain features, and crime statistics.