You are here API MASTER RECORD is a gift recommendation site. With access to the API, developers can work with the site's premium content and come up with ways to help people become better gift givers. The API provides access to the gift shopping engine via a RESTful interface that returns gift recommendations in either JSON, JSONP or XML format. Developers can use the API to submit requests for gift recommendations, search for gift recommendations (in the form of products) using recipient, category, personality, occasion, and keyword criteria to classify the person who will receive the gift.