The Gnip Audience API allows users to understand the demographics of Twitter users, either individually or as a set of users. Some example types of demographic characteristics include gender, location, interests, and the category and network of device of access. The Gnip Audience API also allows understanding of any topic, any conversation, any influencer, and any event happening on Twitter. Gnip is Twitter’s enterprise API platform that enables businesses to unleash the power of social data.
The Gnip Audience API now features Twitter aggregate user age information. The Gnip Audience API includes nearly one dozen demographic models including gender, interests, TV genre, TV show, language, etc. User age is the newest addition to the set of Gnip Audience API demographic models.
Gnip's Audience API promises to let brands and marketers glean real-time, in-the-moment data about audiences that convalesce around topics, events, or other users. The idea is to give companies as much information as possible about those with whom they might want to engage.